Too many first-time How-to and Special Interest Video producers look for the biggest audience they can find for their videos. This can be a terrible mistake! Often the most profitable projects are made for surprisingly small markets . . . 

DVD Is Dying: Dip Your Toe Into Internet Video Distribution

It may come to no surprise to you that the DVD format is slowly dying. In fact, those who claim to know such things predict that the industry of physically delivered media is coming to an end. It’s time to start planning for the future. Here is an easy way to begin selling and delivering your video products digitally . . .

Help Businesses Get Into the Green: A How-To Video niche worth exploring

Increasingly, environmental stewardship and responsibility are expected behaviors. Businesses are catching on and scrambling to clean up their operations. Here is a niche for the right How-To and Special Interest Video producer–create a potentially profitable and rewarding series for the green movement in small business . . .

Blue Microphone Snowball USB Mic Test and Review
Retro styling, switchable pickup patterns, remarkable frequency response, and professional quality sound…It’s pretty tough not to like the Blue Microphones Snowball USB mic. Take a listen for yourself in this quick review and audio test . . .

Futurecasting: Get Ready For Video Production Opportunity In the Coming Political, Social, and Economic Changes Like it or not, change is coming. Huge opportunities for media producers will come with that change. With a little imagination and by asking the right questions, you and your business can be ready for the new markets, new needs, new avenues of profit that will soon be a reality . . .

What Bruce Springsteen Taught Me About Business  Bruce Springsteen is a master of his media. He is also a remarkable businessman. Here is a list of lessons I recently learned from The Boss about business and how each lesson applies to the How-To and Special Interest Video Business . .

Niche Market Epiphany Today while completing my morning run with my wife, a How-To Video niche market idea suddenly struck me like a ball of ice to the ole noggin’.
This market is primed, easy to reach, affluent, and passionate about their interest . . .

TubeMogul.com–Automating Your Internet Video Presence Internet video may hold one of the greatest promises for the video industry since the development of the cathode ray tube. In these early days of computer video distribution, a free service has come along that makes the whole process of publishing across multiple services a snap . .

Six Common Mistakes Made By Special Interest Video Producers    There’s no doubt that people are making big dollars producing their own special interest video programs…but not every video makes money. Why do so many people fail at this –even with good products and good production? Here are six common reasons.

A Market Niche Screaming For a Capable Producer: Can you fill the needs of this huge market waiting for good instructional videos? 

This under-served niche market is screaming for the right producer with the right talent. The challenge is great, but the payoffs could be greater! Are you up to this challenge? . ..

Create Chromakey or GreenScreen Magic

Chromakey or Greenscreen effects can add a touch of professionalism to your videos for a minimal investment in time and equipment–but getting good chromakey effects can be tricky. Here is a video tutorial to get you started . . .

Learn to Build and Use A Portable LCD-Based Teleprompter

The portable teleprompter is no longer the heavy, expensive video production luxury it once was. With a couple of hours of work and a little practice learning teleprompter presentation skills, you will find your video productions come together quicker and more professionally than ever …

Free Audio Production Software

The age of poring over audio for your videos with costly, difficult to use audio post production is over. Like every other part of the media production process, the conversion to digital production changed everything. The OpenSource software movement changed things yet again with this powerful, free multiplatform audio production tool . ..

Case Study: A Fallen Narcotics Officer Uses His Knowledge to Launch A Successful How-To Video Business
It sounds like a made for TV movie, but it is real…A decorated police officer falls on hard times and launches a How-To Video Company to make videos for the bad guys! Moral issues aside, we can all learn from the decisions he has made in his business . .

Cheat Your White Balance With Warm Cards for Better Video

Use the trick of crafty professional videographers. Skew the white balance settings on your camcorder to improve skin tone, detail, and give your video a more pleasing look using a Warm Card–and download a free set of warm cards! . . .

Fifteen Steps To Shooting (Much) Better Video Interviews

Shooting interviews can be a challenging prospect–field production, lots of equipment, nervous subjects, nervous interviewer. Follow these simple steps to create far better video interviews . . .

Add a DVD-ROM Track to DVD Projects To Enhance Value: A Video Tutorial

You can show people how to do things in your videos all day, but sometimes more information is needed to make your point truly clear. Adding a DVD-ROM track to your DVDs can be a great way to add value and clarity to your How-To and Special Interest Video projects. . . .

Visual Hub: The Mac-based Video Format Conversion Multi-tool

AVI, MOV, WMV, Flash, MP4, MPEG, DV–There is a simple tool that can make the bewildering world of video file formats a great deal friendlier, and it performs this miracle at a price that anyone will love